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Better Social Media for Libraries with Ned Potter

September 21 @ 10:00 am CDT 11:30 am CDT

This is a two-part webinar:

  • September 21, 2023 @ 10:00 am – 11:30 am CDT
  • September 28, 2023 @ 10:00 am – 11:30 am CDT

You can register once and access both sessions:
Register for live webinars or webinar recordings

This two-part, hands-on workshop covers key social media platforms, how they work and how to use them effectively.

We’ll discuss building social media networks, increasing your following and increasing engagement, as well as managing multiple social media platforms and measuring and analyzing impact.

In the first session, we’ll cover what we’re trying to achieve as organizations on social media, and what role each platform plays in reaching different audiences. We’ll discuss Twitter in detail: when and what to tweet, lists and saved searches, multimedia and images, twitter video, logistics, and analytics – how to measure the impact of your Tweets.

In the second session, we’ll move onto Instagram and why it’s important to library and information services and other cultural organizations. We’ll look at content types, picture tips, use of hashtags, the increasing importance of Instagram Stories, and of course analyzing and measuring impact. We’ll also cover Facebook and TikTok.

Ned Potter is an Academic Liaison Librarian at the University of York, and a Trainer for various organizations including the Bodleian, the NHS and the British Library in the UK, and PiCS in Australasia. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Twitter at @ned_potter.


This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services. For FY2023, 71% of the total costs for the PLAN Continuing Education program ($218,429) is supported by federal money, and 29% of this program ($90,351) is supported by state money. The total budget of the project is $308,780.