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Color Me Digital: Color Theory in Online Marketing and Social Media with Laura Solomon

July 20, 2023 @ 2:00 pm CDT 3:00 pm CDT

Register for live webinar or recording

Does red really make people angry? Will blue help people trust your library’s brand more? Which colors work best in social media?

The colors you choose really can make a significant difference in how people perceive your library and it’s promotional efforts. In this one-hour webinar, get a practical introduction to how color choices can affect your library’s online marketing.

Laura Solomon is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

PLAN webinars are free for all Florida library staff and volunteers.

This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services. For FY2023, 71% of the total costs for the PLAN Continuing Education program ($218,429) is supported by federal money, and 29% of this program ($90,351) is supported by state money. The total budget of the project is $308,780.