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What Can Libraries Count (Do Social Media Numbers Still Matter?) with Laura Solomon

May 11, 2023 @ 2:00 pm CDT 3:00 pm CDT

Register for live webinar or recording

Let’s get honest: social media analytics are often a hot mess. We’ve often got more questions than answers. What should we measure, and which measurements matter the most? What do the experts say? How does that apply to my library, and what can I show my board or administration? How do we even know if our numbers are good ones?

In this webinar, we’ll work on answering those questions and exploring some of the issues involved with social media measurement. Learn from Laura Solomon, author of The Librarian’s Nitty Gritty Guide to Social Media and other books for librarians. She will help you gain a better understanding of what matters most when it comes to social media analytics in libraries.

Laura Solomon is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

PLAN webinars are free for all Florida library staff and volunteers.

This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services. For FY2023, 71% of the total costs for the PLAN Continuing Education program ($218,429) is supported by federal money, and 29% of this program ($90,351) is supported by state money. The total budget of the project is $308,780.