Date(s) - 06/06/2019
10:00 am CDT - 11:00 am CDT
Video is the future. In social media and email marketing, video creates greater results including higher engagement when compared to visual or written promotional pieces.
During this session, we will explore the basics of creating a video that works – from quick YouTube clips to custom promotional pieces to 360 videos. Further, we will look at best practices, video marketing ideas, and strategies.
This session is designed for those just beginning to bring video to their library promotional strategy.
Diana Silveira is a librarian and president of Novare Library Services where she works with libraries to develop, implement, and utilize technology effectively. Previously she worked at the Tampa Bay (FL) Library Consortium and the Charlotte Mecklenburg (NC) Library. She has an MLIS from UNC-Greensboro and a BS in psychology from Catawba College. Her book Library Technology Planning for Today and Tomorrow is available through Amazon and the Rowan & Littlefield Website.
Competency Index for the Library Field: Library Management Competencies; Technology Competencies
Skill Level: Introduction