Webinar: Moving from Promotion to Engagement with Cordelia Anderson

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Date(s) - 01/15/2020
10:00 am CST - 11:00 am CST

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Too often, when we talk about promoting libraries, the strategy resembles a megaphone. Tell as many people as you can as many things as you can about your library, all the time.

True engagement is not a megaphone, it’s a two-way conversation, and though it requires more effort, it yields better results.

In this one-hour session you will learn the rationale for shifting to an engagement strategy, as well as examples of engagement strategies such as active listening, customer feedback and stories of impact.

Cordelia Anderson, APR, has twenty years’ experience creating marketing and communications strategies for highly visible organizations, including ten years as Director of Marketing & Communications for Charlotte Mecklenburg Library. She now runs her own consulting company.


Register for the live webinar OR the webinar recording on our Zoom platform. By doing so, even if you don’t attend the live event, you will receive a link to the webinar recording after the event. Please email us if you have any questions.

For FY2021-22, 70% of the total costs for the PLAN Continuing Education program ($220,000) is supported by federal money, and 30% of this program ($92,991) is supported by state money. The total budget of the project is $312,991.