Webinar: Moving from Promotion to Engagement with Cordelia Anderson

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Date/Time
Date(s) - 01/15/2020
10:00 am CST - 11:00 am CST


Graphic of people networking

Too often, when we talk about promoting libraries, the strategy resembles a megaphone. Tell as many people as you can as many things as you can about your library, all the time.

True engagement is not a megaphone, it’s a two-way conversation, and though it requires more effort, it yields better results.

In this one-hour session you will learn the rationale for shifting to an engagement strategy, as well as examples of engagement strategies such as active listening, customer feedback and stories of impact.

Cordelia Anderson, APR, has twenty years’ experience creating marketing and communications strategies for highly visible organizations, including ten years as Director of Marketing & Communications for Charlotte Mecklenburg Library. She now runs her own consulting company.

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