Webinar: Email Marketing for Libraries with Diana Silveira

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Date(s) - 02/18/2021
11:00 am CST - 12:00 pm CST

Marketing success

Email can be one of the most effective ways we can reach our users.  How can we make the most of each email to promote the library and its services and resources? 

During this interactive session, we will delve into making every email count, including:

  • Evaluating email management systems
  • Best Practices for Design
  • Content Ideas and best practices
  • How to grow your email mailing list
  • How to avoid the SPAM filter

Diana Silveira is a librarian and President of Novare Library Services, where she works with libraries to develop, implement, and utilize technology effectively. Previously, she was employed by the Tampa Bay (FL) Library Consortium and the Charlotte Mecklenburg (NC) Library. She has an MLIS from UNC-Greensboro and a BS in psychology from Catawba College. Her book, Library Technology Planning for Today and Tomorrow, published by Rowman and Littlefield in 2018, is now available.


Register for the live webinar or the webinar recording. Even if you don’t attend the live event, you will receive a link to the webinar recording after the event. Please email us if you have any questions.

For FY2021-22, 70% of the total costs for the PLAN Continuing Education program ($220,000) is supported by federal money, and 30% of this program ($92,991) is supported by state money. The total budget of the project is $312,991.