PLAN Quick Class: Internal Marketing for the Library: What Is It Good For? Everything! with Amy An

Map Unavailable

Date(s) - 05/07/2020
10:00 am CDT - 10:30 am CDT

Clip art of silhouettes of a group of people standing in front of an organization chart

Internal marketing is a tool borrowed from the business world. It is a plan for marketing to our “internal customers,” our staff. The ultimate goal of internal marketing is to increase staff engagement and improve patron experience.

In this 30-minute webinar you will learn the basic steps of internal marketing and the ways it can help you improve and focus your message in your library, whether you are proposing a large change or want to improve daily communications.

Amy An teaches information and tech literacy at a public library in south Florida. Before working in a public library, she worked at the Wimberly Library at Florida Atlantic University and taught high school history. She also serves as the discussion group leader for the Security and Privacy Discussion Forum for the SEFLIN S&P Learning Cluster and is a member of the FLA Marketing & Membership committee. She is the author of, “The Mission-Informed Library: Internal Marketing to Improve the Organizational Climate in the Public Library,” published in the Jan/Feb 2019 issue of Public Libraries. She was also invited to speak on the Library Leadership podcast in April 2019 on “Staff as Our Most Important Customers: Creating a Mission-Informed Library.” Her presentations include the Florida Library Association (May 2019), Tennessee Regional Library all-day in-service (December 2019), and webinars for the Florida Multitype Library Cooperatives.


Register for the live webinar OR the webinar recording on our Zoom platform. By doing so, even if you don’t attend the live event, you will receive a link to the webinar recording after the event. Please email us if you have any questions.

For FY2021-22, 70% of the total costs for the PLAN Continuing Education program ($220,000) is supported by federal money, and 30% of this program ($92,991) is supported by state money. The total budget of the project is $312,991.