Date(s) - 06/10/2020
2:00 pm CDT - 3:00 pm CDT
Okay, so that title is a little odd, eh? There is a term in marketing called the “long-tail strategy.” If you were to picture a dinosaur-type critter, much of the traditional focus for organizations has been the large grouping of potential customers at the head and down into the tummy area 😊 – fairly large groups of like-minded folks.
Long-tail strategy refers to the many, many niche groupings in…you guessed it – that long tail. We can’t serve everyone, of course, but sometimes it’s helpful to take a look at exactly who might be out there that we aren’t reaching.
The “head and tummy” of our critter may look pretty much the same month-to-month, but let’s look beyond those “body parts” to see what awaits us in that tail!
Linda Bruno develops and conducts training for library clients across the United States. She offers a wide variety of topics such as customer service, supervisory skills, and personalities (along with many others). She loves the learning that happens when people share their experiences in this thing we call life!
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