Workshops: Promoting Your Library in the Community & What Customers Really Want with Linda Bruno

Date(s) - 10/09/2017
7:30 am CDT - 3:00 pm CDT

Florida State University Reservation Retreat Center

Note: Time is 8:30 a.m. ET to 4 p.m. ET

Linda Bruno will present the following half-day workshops on October 9, 2017:

Promoting Your Library in the Community
You know what a valuable resource your library is – but do the members of your community know? When we are immersed in the library environment ourselves, it’s easy to forget that there are many in our community who really don’t know what we have to offer. So it’s our job to tell them! Promoting Your Library in the Community will prepare you to do just that.

In this half-day workshop, we’ll brainstorm ways to get the attention of not only our patrons, but also members of our community who may wonder just what goes on at their local libraries. We’ll discuss avenues for promotion – How can we get the message out? Where should we go to talk about our library? What should we talk about?

But wait! Does this mean I have to be a public speaker?? Not at all! All you have to do is talk about where you work. But just to make you feel more comfortable, we’ll also cover some basic pointers about public speaking. There is no one who knows better why your library is such an important part of the community – and a passionate employee can promote your library like no one else! Join us for this session and learn how to help others discover one of your community’s greatest treasures…your library!

What Customers Really Want: Getting Back to Basics
Isn’t it wonderful when we can offer our customers the latest in programming and technology? They love it – and so do we! And yet…even when we offer the “latest and greatest,” that doesn’t guarantee a delighted customer.

Of course we should still strive to stay competitive in today’s fast-changing environment, but maybe we need to occasionally step back and see how we actually deliver our services through our customers’ eyes.

So what do our customers really want? In many cases, it’s the simple basic courtesies and attitudes that will bring our customers back time after time. After all, they can find information and entertainment in a myriad of places these days – places that are actually competing with our libraries. But can those places make your customer feel valued and appreciated? Maybe…maybe not. But you definitely can!

In this half-day workshop, we’ll talk about getting back to basics. As the old saying goes, “it’s not rocket science,” but sometimes we just need a little time to reflect on how our customers “see” us. We’ll discuss how – when we get back to basics – we promote a positive image for our library so that, not only do our customers feel appreciated, they’ll appreciate us right back!

Linda Bruno: With programs on a wide variety of topics such as customer service, supervisory skills, communication, emotional intelligence, and personalities (along with many others), Linda develops and conducts training for clients across the United States. She is also a certified facilitator for the well-respected talent management firm, DDI (Development Dimensions International).

Competency Index for the Library Field: Library Management Competencies and Essential Library Competencies

Skill Level: Introduction & Beyond Basic

These half-day workshops will be hosted by the Gadsden County Public Library, who will provide a light continental breakfast and lunch for attendees.

Registration is closed for this event.

For FY2021-22, 70% of the total costs for the PLAN Continuing Education program ($220,000) is supported by federal money, and 30% of this program ($92,991) is supported by state money. The total budget of the project is $312,991.