Yes, there are faithful standbys, such as Canva, but there is so much more out there that libraries can make use of! Many tools specialize in creating very specific types of visual content but are not known in the mainstream. Take a one-hour tour of some of the best and most useful (and FREE!) online tools you can use to spice up your library’s marketing efforts.
Laura Solomon, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.