As the internet evolves, campaigns are evolving based on viewership and trends. Many marketers are finding that adding humor to their campaigns is a great way to increase user engagement and create a brand voice that is less intimidating.
Learn what professionals recommend when it comes to implementing this tricky type of media and how libraries can, too!
Laura Solomon, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.